Dollars & Sense Podcast w/ Pam Cook - The Business of Wine

Saint Mary’s College of California’s own Don Gibson, Dean of the School of Economics and Business Administration, recently joined Double Gael Norm Peters of Silver Oak Winery on KTVU’s Dollars & Sense with Pam Cook. Together, they explored how the wine industry is adapting to shifting consumer preferences and economic pressures—emphasizing the growing importance of authenticity, accessibility, and innovation. Their discussion highlighted how wineries are redefining tradition through storytelling and memorable experiences, as the Bay Area’s wine scene continues to “get its vibe back.”