graphic of open ai with michal strahilevitz

Press Zero for a Human: Professor Michal Strahilevitz Talks AI Bots on KCBS Radio

When Bots Work and When They Backfire

by Dan Avina, Director of Marketing, School of Economics and Business Administration | May 13, 2026

Saint Mary's Marketing Professor Michal Strahilevitz, Ph.D. joined KCBS Radio to break down the growing role of AI bots in customer service: what the best brands are doing right, where others are falling short, and why transparency may be the deciding factor between a loyal customer and a lost one.