Brand Identity Guidelines
What comes to mind when someone says "Saint Mary's College of California"?
How people see, hear, and experience Saint Mary’s all contribute to the ways they perceive our brand.
So we want to convey a clear and consistent identity across channels and platforms to support and establish positive recognition of SMC—now and in the future.
Saint Mary’s Office of Marketing & Communications has developed the following guidelines to help all of us promote the Saint Mary’s brand and identity in a way that’s informative, authentic, and effective. Our shared goal is to achieve a unified, compelling portrayal of SMC—one that both inspires our audiences and is true to who we are. By adhering to these standards college-wide, we will align our marketing and communication efforts to bolster clear understanding and positive perceptions of Saint Mary’s College of California.
Our People & Place Are Our Brand
It’s the people of Saint Mary’s—including students and alumni, faculty and staff, parents and friends, Christian Brothers and partners throughout the Bay Area and the wider world—who come together to nurture a vibrant, diverse, and inclusive community. Together we shape the Saint Mary’s experience inside and outside the classroom, drawing on a Lasallian heritage that supports an education that is truly transformative. Innovation and imagination fuel our work; they’re a natural part of who and where we are. We share a commitment to meet the evolving needs of our students and society—throughout our region and across the globe.