The new age of marketing requires an understanding of data and digital marketing analytics is an effective way of translating data for businesses. Learn how to make data-driven marketing decisions using quantitative models and statistical techniques for analysis.
The digital marketing skills provided in this certificate are ideal for professionals who want a revamped, data-driven approach to marketing. This program is designed for:
Digital marketing analytics is an effective way of translating data for businesses, to make data-driven marketing decisions by using established methods to track the effectiveness of your marketing tactics in your digital campaigns.
At the end of the Digital Marketing Analytics program, you will:
Live Instruction | 16 hours over 4 weeks
$1,450
Saint Mary's College has one of the most active and responsive alumni networks in the world — with 50,000 active alumni engaged in dozens of alumni clubs and affinity groups. The School of Economics and Business Administration has over 7,000 alumni that act as mentors, executive speakers, coaches, and connections.