Business Administration, Digital Media Concentration, BS

Business Administration, Digital Media Concentration, BS

Become an essential player in the digital marketplace.

As a Business Administration major with a concentration in Digital Media, you’ll discover how to create striking and persuasive branding for our interconnected age. Our digital media program leverages the Bay Area’s culture of innovation, empowering you to propel companies into the digital present. Guided by our world-renowned faculty, you’ll develop a foundational understanding of digital marketing, from social media campaigns to Search Engine Optimization, while mastering essential financial and business principles. 

You’ll also have the opportunity to learn from industry leaders and hone your skills through real-world experiences such as internships, studying abroad, and hands-on projects.


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Learn More About Our Program

Get to know our well-respected faculty and their academic specialties. Or explore scholarship opportunities and an array of internship possibilities.

Digital Media Concentration Requirements


All Business Administration Courses

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Learning Outcomes

Graduates will be:

  •  Effective business analysts.
  •  Effective business communicators.
  •  Ethically conscious and socially responsible business people.
  •  Leaders who understand the impact of globalization.

Saint Mary's Testimonials

“I majored in Business Administration with concentrations in Data Analytics and Digital Media. Along the way, I met many spirited teachers and classmates who challenged and encouraged me to think critically and creatively. These experiences helped me discover that my passions lie at the intersection between data analytics and healthcare. Incredibly grateful for the network I have created here."

Minivia Fernandes, '21

The Best Western Colleges

The Princeton Review, 2023